Lahore Vacancies The Bank of Punjab, a rapidly growing bank with over 34 years of operation and a network of 850+ online branches and ATMs nationwide, is seeking experienced professionals for a key role in its Staff & Strategy Group. This role offers an excellent opportunity for those looking to establish a long-term career in a dynamic banking environment. The selected individual will be responsible for developing and executing comprehensive brand strategies, overseeing marketing campaigns and managing brand identity to enhance the Bank’s market position.
Candidates for this role should possess a Bachelor’s degree in Business Administration, Management or a related field from an HEC-recognized or foreign university. They should have at least 9 years of experience in managing strategic marketing initiatives, including budget management and the coordination of both ATL and BTL marketing campaigns. Additionally, the candidate will lead internal and external communication efforts, ensuring clear, consistent messaging across all channels to engage target audiences effectively.
The Bank of Punjab promotes applications from women, transgender people, minorities and those with impairments because it cherishes diversity. No TA/DA will be given and only those who have been shortlisted will be contacted for interviews. Interested individuals meeting the criteria are encouraged to apply online via Rozee.pk by November 24, 2024.
The Bank of Punjab (BOP) Jobs Details
| Field | Details |
|---|---|
| Date Posted / Updated | 10 November, 2024 |
| Category / Sector | Government |
| Newspaper | Express Jobs |
| Education | Bachelor’s |
| Vacancy Location | Lahore, Punjab, Pakistan |
| Organization | The Bank of Punjab (BOP) |
| Job Industry | Bank Jobs |
| Job Type | Full Time |
| Expected Last Date | 24 November, 2024 |
Job Positions Name
- Head Marketing Strategy & Branding (Grade: SVP/EVP-4)
Company Name
- The Bank of Punjab (BOP)
Position Overview
The Head of Marketing Strategy & Branding at The Bank of Punjab will lead the creation and execution of the bank’s comprehensive brand strategy, with a focus on elevating brand identity and market positioning. This executive role requires a strategic leader capable of aligning marketing initiatives with overall business objectives, fostering collaboration across business teams and managing both above-the-line (ATL) and below-the-line (BTL) campaigns to maximize brand visibility Lahore Vacancies.
Key responsibilities include overseeing social media campaigns, ensuring consistent messaging across all communication channels and driving the development of high-quality, engaging content Lahore Vacancies. The successful candidate is expected to develop a data-driven marketing strategy, manage resources effectively within budget constraints and enhance customer engagement through targeted branding initiatives that strengthen the bank’s competitive position in the market.
About the Company
The Bank of Punjab (BOP) is a well-established and fast-growing financial institution in Pakistan, with over 34 years of experience serving customers across the country. With a network of 850+ real-time branches and ATMs, BOP is dedicated to delivering premium banking services that empower individuals and businesses alike Lahore Vacancies. The bank places a strong emphasis on customer-centric innovation, continually evolving its services to provide value-added financial solutions that meet the diverse needs of its clientele. BOP’s mission is to foster financial growth and stability by offering accessible, reliable and advanced banking products in alignment with Pakistan’s economic development.
BOP’s values centre on integrity, inclusivity and performance excellence, with a deep commitment to creating a supportive and growth-oriented work environment for its employees Lahore Vacancies. The bank promotes diversity by encouraging applications from women, transgender individuals, minorities and people with disabilities. Its workplace culture is collaborative and dynamic, encouraging team members to share ideas, take initiative and contribute to the bank’s ongoing success Lahore Vacancies.
Eligibility Criteria
| Qualification | Bachelor’s degree in Business Administration, Management or related field from HEC-recognized or foreign university |
| Experience | Minimum of 9 years in managing strategic marketing initiatives |
| Age Limit | Up to 55 years as of November 24, 2024 |
| Location | Lahore, Punjab, Pakistan |
Responsibilities
- Head of Marketing Strategy & Branding: Led the development and execution of the Bank’s comprehensive brand strategy to strengthen brand identity and market positioning.
- Marketing Plan Formulation: Formulate and implement marketing plans in alignment with the Bank’s business objectives to enhance overall brand visibility.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources across campaigns and initiatives Lahore Vacancies.
- Collaboration with Business Teams: Work closely with product managers and other stakeholders to align marketing strategies with organizational goals and objectives.
- Campaign Oversight: Oversee both above-the-line (ATL) and below-the-line (BTL) marketing campaigns, including social media, to boost brand engagement.
- Content Development and Communication: Spearheaded internal and external communication efforts, creating engaging content across various channels to ensure clear and consistent messaging Lahore Vacancies.
Salary Range
| Salary | 40K to 50K |
Benefits
- Remote Working Options: The role may offer flexibility for remote work arrangements, allowing employees to work from home as needed based on role requirements.
- Flexible Working Hours: Employees may benefit from flexible working hours, providing a balance between personal commitments and professional responsibilities.
- Health and Wellness Benefits: Comprehensive health and wellness benefits are available, including medical coverage for employees and their families.
- Stock Options or Bonus Schemes: Competitive stock options or performance-based bonuses may be provided to reward employees’ contributions and achievements.
- Retirement and Savings Plans: Employees have access to retirement plans, ensuring long-term financial security and support.
- Professional Development Opportunities: The bank supports continuous learning and career growth through training programs and development workshops Lahore Vacancies.
Contact Information
| Official Website | Official Link |
| info@bop.com.pk | |
| Physical Address | The Bank of Punjab, Head Office, Lahore, Punjab, Pakistan |
| You Can Also Be Apply | Ministry of Planning Development and Special Initiative Jobs Details |
How to Apply Lahore Vacancies
- Visit the official website of The Bank of Punjab or go to the Rozee.pk job portal.
- Create an account or log in to your existing Rozee.pk account.
- Search for the “Head Marketing Strategy & Branding” position in the job listings.
- Carefully review the job description, eligibility criteria and responsibilities Lahore Vacancies.
- Prepare your updated resume and any other required documents, such as a cover letter.
- Attach your resume and any supporting documents as per the application requirements.
- Apply before the deadline, which is November 24, 2024 Lahore Vacancies.
Frequently Asked Questions
What do you consider the most important factor when creating a brand strategy?
A successful brand strategy is based on consumer insights and creating messaging that resonates with their needs and preferences. It’s essential to ensure consistency across all channels and align the brand’s identity with the organization’s core values and long-term goals.
How do you measure the success of a marketing strategy?
I rely on key performance indicators (KPIs) such as brand awareness, customer engagement and conversion rates. I also track metrics like return on investment (ROI), website traffic and social media engagement to gauge the effectiveness of campaigns. Regular analysis and feedback allow me to adjust strategies and ensure continuous improvement.
Can you give an example of a successful marketing campaign you’ve led?
One example is a social media campaign I led for a product launch, where we leveraged both paid and organic strategies. The campaign increased brand awareness by 40% and generated a 25% increase in sales within the first month. I collaborated with multiple teams, ensuring that our messaging was consistent and resonated with the target audience.
How do you handle tight deadlines and multiple projects?
I prioritize tasks by assessing their impact on business goals and deadlines. I break down larger projects into manageable tasks, delegate when appropriate and maintain regular communication with my team to ensure everyone is on track. I stay organized and flexible, adjusting plans when necessary to meet deadlines without compromising quality.
What is your experience with managing marketing budgets?
In my previous roles, I have been responsible for managing substantial marketing budgets. I focus on ensuring resource allocation is aligned with strategic goals. I prioritize cost-effective strategies and monitor the performance of campaigns to ensure we’re achieving maximum ROI within the allocated budget.
Why do you want to work at The Bank of Punjab?
I admire The Bank of Punjab for its strong growth trajectory and commitment to customer-centric banking services. I believe my expertise in brand strategy and marketing aligns with the bank’s vision to enhance its market position and customer engagement. I’m excited about the opportunity to contribute to a dynamic and forward-thinking organization.
Tell us about yourself.
I am a marketing professional with over 9 years of experience in brand strategy, marketing campaign management and communications. I hold a degree in Business Administration and have worked across various industries, leading teams to develop impactful marketing strategies. I’m passionate about creating brand identities that resonate with target audiences and drive measurable business results.